London Frock Exchange launched

26 September 2009   0 comments   Work, Django

http://www.londonfrockexchange.com/

Mind That Age!

This blog post is 10 years old! Most likely, its content is outdated. Especially if it's technical.

London Frock Exchange launchedToday we launched The London Frock Exchange which is a joint project between Fry-IT, Charlotte Davies and Sarah Caverhill

Elevator sales pitch: Unlike other clothes swapping sites, with Charlotte, Sarah and Rani as an expert hub in the middle you don't swap straight across; no you swap one frock in and can choose a frock (of equal value) from the pool of frocks.

Fry-IT is co-founding this venture and hope it'll make us billionaires by the end of the year (They take a small admin fee of £25 for sending you a frock back but sending it in is free with freepost). It's been great fun to work on it over the last couple of months as it means we (Fry-IT is a all-male highly technical company) have had to learn about sizes, body shapes and trying to learn how a female web audience thinks. The ladies have done a great job of seeding it with lots and lots of frocks all of which you can wear in a matter of days if you just swap one of equal value in first. Enjoy!

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