If you've heard me talking, at length, about Ricardo Semler and his company: Semco, but you haven't or will not be bothered to read the book. Then, this is for you. It's a 13 minute recorded story about Ricardo Semler that is for people who want to learn English; business English in fact.

Brynhildur kindly points out that the English Semco website can be found on http://semco.locaweb.com.br/ingles/

Ricardo Semler is in London for the Leaders In London conference I would love to go the £2,500 (USD 4,649) for the 2-day conference package :( That's not the worst part. The worst part is that the leadersinlondon.com website.

When I first started at Fry-IT they gave me Maverick! by the same author as this book and they said: "Read this. This is how we work". This book is the sequal to the Maverick! book. The first book tells the story of Semco, an industry manufacturer in Brazil that is run by the employees with the CEO Ricardo Semler as "catalyst". Employees come and go as they please, dress as they please, recruit their own bosses, no secretaries, no dedicated desks and even set their own salaries! Employees are given more or less total freedom to do what they want or to do what they have to do how they want to do it.