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The process of writing the plan is often more valuable than the plan itself. That's because the process focuses your thinking, and challenges you to answer some fundamental questions about your business. Start writing today. You can write the plan on your own, but it's better to work with other people to test your ideas. If you have a management team, you can work with them to write your plan. I know many entrepreneurs who spend a weekend with a colleague, and they work together on each other's plans, like a strategic retreat. Or, you can hire a consultant/coach to walk you through the process. Remember that quote from Alice in Wonderland. Too many of us are like Alice at the fork in the road, not sure where we want to go or how we will get there. Stay out of the rabbit hole and write your plan today.
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